SDCC ’26: MOTU, WWE, Jurassic World and more from Mattel

One of the biggest toy companies in the world, Mattel is bringing its biggest lines to SDCC this week, and yes, DC will be among them.

Mattel has the power

There are a few toy companies that almost everybody might think of when they consider the industry. Pretty easily, one of those is Mattel, and has been for a long, long time. The mega-toy-maker has dominated toy aisles for decades, a run that includes some of the longest lived brands in existence.

Masters of the Universe, fresh off of a reboot movie, is one of those. WWE? Yep, that too, and while we’re at it, throw in Jurassic World, and now… DC. The superhero brand isn’t quite back in the Mattel fold just yet (not completely anyway), but will be soon enough.

And yes, the company will be bringing all of the above, and then some, to Comic Con this week.

Fans will be able to check out a full booth on the show floor (#2945), complete with a set of exclusives to buy. Those include what might be our pick of the show, with a WWE 3 pack that includes Capt. Lou Albano, Rowdy Roddy Piper, and for the first time in the line, Cyndi Lauper. If you remember wrestling in its golden era, it’s looking like it might be a can’t miss.

Aside from WWE, there are multiple exclusives lined up for Hot Wheels, plus the aforementioned Masters of the Universe and Jurassic World. The JW item is a slick looking 25th anniversary Raptor, and the MOTU piece is, well… it’s Gym Bro Skeletor. Yes, it’s the Overlord of Evil as he appeared in one of the final sequences of the just-released movie, clad in his gym-going best.

All of the above and lots more will be in the booth and up for sale, as long as stock holds out. And that also includes on the Mattel Creations website. The SDCC goodies will be listed in the company’s online shop as well, starting when the show opens up. Just keep in mind that all of this stuff is limited, and It sounds like once it’s gone, it’s gone.

Want to check out the store listings in all their glory ahead of time, and make your plans? Click here.

Don’t forget the panels

Along with the above selection of goods for sale, Mattel will be bringing some panel presentations (and more) to the convention center. Those start on the first full day of the show, Thursday, and mostly look to be at the booth itself. Kind of a cool twist there, and if you’re looking for heavy hitters, the schedule is loaded. Before you ask too, yes, that’s where DC comes in.

There’ll be a Design Panel including the comics brand, which will run on Saturday the 25th, at 2pm. According to Mattel, the Design & Packaging Teams will be on hand. They’ll walk attendees through the “product concepts and features”, but that’s not all.

Sounding like the place to be for DC fans looking for toy news, the panel also promises “product reveals, giveaways, and more”. Will we finally get a better look at what that collector-focused DC lineup is shaping up to be? Seems like it’s possible.

It’s not all DC though, as there’ll be panels for a multitude of topics. The Mattel Brick Shop Design Panel in specific caught our eye, as there’s a Halo reveal happening in that one. While we don’t know what it might include, Mattel says “fans won’t want to miss” it, so you can consider our interest piqued.

Finally, and along with the panels, the company will have a selection additional happenings, including cosplay sessions and some cool sounding photo ops. So if you’re looking for multiple things to check out, some of the below might fit the bill.

Wednesday, July 22, 2026

• 6:00 PM – 9:00 PM: Preview Night

Thursday, July 23, 2026

• 10:30 AM – 11:00 AM: Mattel Brick Shop Design Panel Join Mattel Brick Shop for a special design panel featuring an exclusive look at what’s next, including a reveal Halo fans won’t want to miss. Hear from one of the designers as they share insights into the building set, from the design process to the faithful recreation of details.
• 11:15 PM – 12:15 PM: WWE Elite Squad Reveal Panel – Location: Room 6A
• 11:30 AM – 12:30 PM: Monster High Cosplay Meet Up
  • Calling all Monster High fans – dress up and show up for a creepy-cool cosplay event! Meet fellow fans, join the group photo, and strike a pose for photos taken by our professional photographer. Plus, a few eek-stravagant cosplayers will take home prizes. 
• 1:15 PM – 2:15 PM: WWE Superstar Meet and Greet
  • Visit the Mattel booth for a photo meet and greet with WWE Superstars! SDCC WWE collector posters and pins will be available at the booth during the event. Limited quantities available.
• 3:00 PM – 3:30 PM: Monster High Ghouls Rule Lagoona Design Panel
  • Join the Monster High Team behind this year’s SDCC Skullector doll for a special panel discussing the making of our screamium Ghouls Rule Lagoona Blue.

Friday, July 24, 2026

• 10:30 AM – 11:00 AM: Eek-sclusive Reveal of the Upcoming Monster High Skullector Dolls!
• 11:30 AM – 12:30 PM: Jurassic Design Panel
  • Join the Mattel and Universal Design Teams for an in-depth look at our latest product and upcoming reveals. Hosted by Trisha Hershberger, get ready for an in-depth discussion with designers Raf Bencosme, Chloe Mun, Zoe Bjerke, and Mike Vazquez as they dig into the evolution of dinosaur sculpts, decos, and features, along with product reveals, giveaways, and more! Featuring special guest Britt Shotts from Universal with some exciting updates for the Jurassic World Franchise!
• 11:45 AM – 12:45 PM: Nerd Stuff and Sword Things: Storytelling in the Masters of the Universe Film World – Location: Room 6A
• 12:00 PM – 2:00 PM: Monster High Spooktacular Signing: Meet The Ghouls Behind The Design – Location: Salis Pavilion 
  • Join the Monster High Team behind this year’s SDCC Lagoona doll for a special signing event! They’ll be signing limited-edition posters from 12–2 PM in The Sails Pavilion. Don’t miss your chance—poster quantities are limited.
• 12:30 PM – 1:30 PM: Jurassic World – Aquilops Handler Photoshoot
• 2:00 PM – 3:00 PM: Jurassic World – Aquilops Handler Photoshoot

Saturday, July 25, 2026

• 10:45 AM – 11:30 AM: Masters of the Universe Skeletor Cosplay Pose-Off
  • Join Masters of the Universe for a Skeletor Cosplay Pose-Off to see who has the best Skeletor pose. Skeletors of all ages, sizes, and eras welcome!
•  12:00 PM – 1:30 PM: Jurassic World – Aquilops Handler Photoshoot
• 2:00 PM – 3:00 PM: DC – Design Panel
  • Join the Mattel Design & Packaging Teams as they give you an in-depth look at our 2026 Premier Series. Hosted by Trisha Hershberger, get ready for an in-depth discussion with Mattel Designers as they walk us through product concepts and features, with product reveals, giveaways, and more!
• 2:00 PM – 4:00 PM: AppleTV x Matchbox Movie Panel
  • Inspired by the Mattel toy line, Matchbox: The Movie is a Skydance co-production starring John Cena, Jessica Biel, Sam Richardson, Teyonah Parris, and Arturo Castro. The film follows a group of childhood friends whose lives are turned upside down when their long-absent former leader,  an undercover CIA agent, returns and pulls them into a high-stakes international mission to save the world. Directed by Sam Hargrave, the film hits Apple TV+ on October 9.
• 3:30 PM – 4:30 PM: Mattel x KPop Demon Hunters Charm Bar
  • Create your own bracelet with different charms to attach to Mattel’s all-new mini collectible keychains! Clip and carry the world of Netflix’s KPop Demon Hunters with personality-packed mini collectible keychains! There are 13 mini figures to collect – with a rare friend hidden among them! Each includes a themed charm accessory and keychain clip.

Sunday, July 26, 2026

• ALL DAY: Hot Wheels Track Stage Takeover
• 12:00 PM – 1:30 PM: Jurassic World – Aquilops Handler Photoshoot

Mattel press release