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SDCC ’26: Hasbro debuts Legend of Zelda action figures

A new era for one of Nintendo’s biggest properties is here. Hasbro has debuted the first wave of Legend of Zelda action figures.

Zelda!!!

There’s little debate about The Legend of Zelda being one of Nintendo’s key titles. Debuting on the NES back in 1987, the first game in the would-be series captivated fans instantly, spawning a lengthy line of sequels. The most recent of those is Tears of the Kingdom, which launched for the Switch in 2023.

Even with its immense popularity though, there’s somehow never been a Legend of Zelda toy line. That seems odd to even write. There’ve been figures here and there for sure, but never an over-arching line. If you’ve been waiting for one though, your time is almost here. Hasbro has made the big reveal at the current SDCC, and as you can see above, a new line of 6″ action figures are on the way.

Wave one will focus on Tears of the Kingdom, spinning out figures of Link, Zelda, and Ganondorf. Fans can expect what sounds like a good deal of articulation, and for scale to be in consideration. With that in mind, Ganondorf stands in at a mighty 7.5″, so he’ll be able to tower over the 6″ Link on your shelf.

All three of the figures are available now for pre-order, via Amazon, Walmart, Hasbro Pulse, and “Fan Channel” retailers. Pricing does vary a bit, since Ganondorf is a larger piece, so look for Link and Zelda to run $27.99 USD each, while the main villain is tagged at $42.99 USD.

Scroll down for the official shots of all of them, plus details. Then hang in there, as Hasbro’s Legend of Zelda figures arrive some time in 2027.

Ever since its first title, released in the U.S. in 1987, the Legend of Zelda series has mixed exploration and discovery with action and adventure. Link and Zelda’s eternal battle against Ganondorf forms the centerpiece of these epic tales from the world of Hyrule. Now, with 6-inch-scale figures from Hasbro, fans can finally bring to life their favorite game moments and cut-scenes — or imagine their own. The Legend of Zelda Heroes of Hyrule collectibles feature iconic characters from across the beloved games, making great collector items for fans of all ages. 

Link, the courageous hero of Hyrule, must gather the power of the Sages to aid him in his quest to defeat Ganondorf. The Legend of Zelda Heroes of HyruleLink6-inch-scale action figure is inspired by the action-adventure video game, The Legend of Zelda: Tears of the Kingdom. Fans can display this Legend of Zelda figure, with game-inspired sculpt and design, 20+ articulation points, and a soft cloth cape, in their collections. Pose out Link with the included Hylian shield, interchangeable Zonai power hand, and the Master Sword. Display Legend of Zelda fandom on your shelf with window-box packaging featuring game-inspired character art. Look for more Legend of Zelda action figures to build a sprawling kingdom of collectibles on your shelf. (Each sold separately. Subject to availability.) 

© Nintendo 

HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. 

Hasbro press release

Ever since its first title, released in the U.S. in 1987, the Legend of Zelda series has mixed exploration and discovery with action and adventure. Link and Zelda’s eternal battle against Ganondorf forms the centerpiece of these epic tales from the world of Hyrule. Now, with 6-inch-scale figures from Hasbro, fans can finally bring to life their favorite game moments and cut-scenes — or imagine their own. The Legend of Zelda Heroes of Hyrule collectibles feature iconic characters from across the beloved games, making great collector items for fans of all ages. 

When Zelda, the wise princess of Hyrule, finds herself cast back through time, she must work from the past to help Link defeat the Demon King. The Legend of Zelda Heroes of Hyrule Princess Zelda 6-inch-scale action figure is inspired by the action-adventure video game, The Legend of Zelda: Tears of the Kingdom. Fans can display this Legend of Zelda figure, with game-inspired sculpt and design and 20+ articulation points, in their collections. Pose out Zelda with the included Decayed Master Sword and interchangeable right hand. Look for more Legend of Zelda action figures to build a sprawling kingdom of collectibles on your shelf. (Each sold separately. Subject to availability.) 

© Nintendo 

HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. 

Hasbro press release

Ever since its first title, released in the U.S. in 1987, the Legend of Zelda series has mixed exploration and discovery with action and adventure. Link and Zelda’s eternal battle against Ganondorf forms the centerpiece of these epic tales from the world of Hyrule. Now, with 6-inch-scale figures from Hasbro, fans can finally bring to life their favorite game moments and cut-scenes — or imagine their own. The Legend of Zelda Heroes of Hyrule collectibles feature iconic characters from across the beloved games, making great collector items for fans of all ages. 

Awakened from his prison under Hyrule Castle, the powerful Demon King Ganondorf spreads his evil across the land once more. The Legend of Zelda Heroes of Hyrule Ganondorf 6-inch-scale action figure is inspired by the action-adventure video game, The Legend of Zelda: Tears of the Kingdom. Fans can display this Legend of Zelda figure, with game-inspired sculpt and design and 20+ articulation points, in their collections. Pose out the iconic villain — coming in at over 7.5 inches within a 6-inch scale — with the included Gloom Sword, scabbard, and interchangeable right hand. Display your Legend of Zelda fandom on your shelf with window-box packaging featuring game-inspired character art. Look for more Legend of Zelda action figures to build a sprawling kingdom of collectibles on your shelf. (Each sold separately. Subject to availability.) 

© Nintendo 

HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. 

Hasbro press release

About Jason Micciche

Jason's been knee deep in videogames since he was but a lad. Cutting his teeth on the pixely glory that was the Atari 2600, he's been hack'n'slashing and shoot'em'uping ever since. Mainly an FPS and action guy, Jason enjoys the occasional well crafted title from every genre.

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