Home / Action Figures and Toys / SDCC 23: X-Men ’97 making a big return to toy aisles from Hasbro

SDCC 23: X-Men ’97 making a big return to toy aisles from Hasbro

Presenting the team in what’s become its most iconic form, the classic X-Men cartoon is coming back to TV… and toy shelves.

*Insert theme song*

Much like a few other superhero cartoon shows that should immediately spring to mind, the X-Men show from the 90s has more or less cemented its depiction of its title characters as their most iconic forms. Somehow the creative team behind it rolled out the best and most time-tested vision of the team.

The show gave fans a core squad of X-Men that consisted of what’s easily become their most iconic forms. That’s aside from the fact that it had an excellent voice-cast, and also adapted many of the comic book’s biggest storylines, with occasionally unique twists. So with all of that, it’s no surprise that it’s stood the test of time. And now, thanks to the Disney+ streaming platform, it’s coming back.

The new show, X-Men ’97, will pick up where the original program left off, bringing the X-Men back to late-90s action. It’ll have largely the same cast, and of course all the X-Men that made the show famous. So with that in mind, of course Hasbro was going to launch right into a toy line to accompany it.

The new series isn’t a rehash of the Hasbro Pulse cel-shaded look figures that we saw recently, with the “VHS”-style packaging. These are carded, in the ‘retro’ style, and offer some new sculpting to go along with the series-accurate costuming.

Wave 1 will be six characters deep, and include all A+ X-Men like Gambit, Bishop, and of course Wolverine. The full series is set to hit stores this fall, with the standard Marvel Legends $24.99 USD price attached.

Marvel Legends Series Marvel’s Rogue

(HASBRO/Ages 4 years & up/Approx. Retail Price: $24.99 / Available: Fall 2023)

Along with super strength and flight, Southern belle Rogue has the mutant ability to absorb people’s powers and memories with a single touch. Celebrate the MARVEL UNIVERSE with this MARVEL LEGENDS SERIES MARVEL’S ROGUE figure. This quality 6-inch scale Rogue figure features deco and design inspired by the character’s appearance in Marvel Studios’ X-Men ‘97! Includes figure and 2 entertainment-inspired accessories.

Hasbro press release

Marvel Legends Series Gambit

(HASBRO/Ages 4 years & up/Approx. Retail Price: $24.99 / Available: Fall 2023)

Suave, charming Gambit has an affinity for playing cards — and a mutant ability to kinetically charge objects. Celebrate the MARVEL UNIVERSE with this MARVEL LEGENDS SERIES GAMBIT figure. This quality 6-inch scale Gambit figure features deco and design inspired by the character’s appearance in Marvel Studios’ X-Men ‘97! Includes figure and 3 entertainment-inspired accessories, including a throwing card hand.

Hasbro press release

Marvel Legends Series Storm

(HASBRO/Ages 4 years & up/Approx. Retail Price: $24.99 / Available: Fall 2023)

Storm is an Egyptian goddess with the mutant ability to control the weather at will. Celebrate the MARVEL UNIVERSE with this MARVEL LEGENDS SERIES STORM figure. This quality 6-inch scale Storm figure features deco and design inspired by the character’s appearance in Marvel Studios’ X-Men ‘97! Includes figure and 2 entertainment-inspired accessories.

Hasbro press release

Marvel Legends Series Wolverine

(HASBRO/Ages 4 years & up/Approx. Retail Price: $24.99 / Available: Fall 2023)

Wolverine, a gruff mutant who’s seen more wars than he can count, has healing factor powers and three retractable adamantium claws on each hand. Celebrate the MARVEL UNIVERSE with this MARVEL LEGENDS SERIES WOLVERINE figure. This quality 6-inch scale Wolverine figure features deco and design inspired by the character’s appearance in Marvel Studios’ X-Men ‘97! Includes figure and 4 entertainment-inspired accessories.

Hasbro press release

Marvel Legends Series Magneto

(HASBRO/Ages 4 years & up/Approx. Retail Price: $24.99 / Available: Fall 2023)

The self-proclaimed master of magnetism, the mutant Magneto is a survivor of genocide who has spent his life fighting for the less fortunate. Celebrate the MARVEL UNIVERSE with this MARVEL LEGENDS SERIES MAGNETO figure. This quality 6-inch scale Magneto figure features deco and design inspired by the character’s appearance in Marvel Studios’ X-Men ‘97! Includes figure and 2 entertainment-inspired accessories.

Hasbro press release

Marvel Legends Series Bishop

(HASBRO/Ages 4 years & up/Approx. Retail Price: $24.99 / Available: Fall 2023)

Bishop is a seasoned time-traveling mutant from the near future with energy-absorption powers. Celebrate the MARVEL UNIVERSE with this MARVEL LEGENDS SERIES MARVEL’S BISHOP figure. This quality 6-inch scale Bishop figure features deco and design inspired by the character’s appearance in Marvel Studios’ X-Men ‘97! Includes figure and 3 entertainment-inspired accessories.

Hasbro press release

More than just Legends

Aside from the Marvel Legends rebirth for X-Men ’97, there’s also a Target-exclusive “Team UP Pack” coming. That will feature the 4-inch “Epic Hero” line of kids-directed figures. We’ve seen those promoted in the last few weeks, but this new offering includes most of the X-Men figures in one neat little box set.

The pack looks to include all of the accessories from those standalone releases as well, like clip-on power-blasts and other effect pieces. You can look for it in stores this fall as well, along with the above Marvel legends figures, though this one will again be exclusive to Target stores.

(HASBRO/Ages 4 years & up /Approx. Retail Price: $44.99 /Available: Fall 2023)

The X-Men, a band of mutants who use their uncanny gifts to protect a world that hates and fears them, are challenged like never before and forced to face a dangerous and unexpected new future. Imagine the most epic battles and adventures with this X-Men ’97 Team Up Pack, part of Hasbro’s Epic Hero Series. Kids ages 4 and up can play as their favorite X-Men hero, or as the whole team! Action figure set includes Storm, Marvel’s Rogue, Cyclops, Wolverine, and Gambit with 6 coordinating mutant power clip-on accessories. These 4-inch-scale action figures feature multiple points of articulation and design inspired by their appearances in the upcoming X-Men ’97 animated series. Includes 5 figures and 6 clip-on accessories. 

Available this Fall exclusively at Target. 

Hasbro press release

About Jason

Jason's been knee deep in videogames since he was but a lad. Cutting his teeth on the pixely glory that was the Atari 2600, he's been hack'n'slashing and shoot'em'uping ever since. Mainly an FPS and action guy, Jason enjoys the occasional well crafted title from every genre.

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