Inside the convention center, Warner Bros will be doubling up with DC to make the biggest booth on the show floor. Outside? That’s a different story.
Right about now, you’re probably asking yourself what an “activation” is. Well, the answer is a simple one, sort of. An activation is basically a self-contained exhibit with things to both see and activities to take part in.
They tend to pop up everywhere at big events, and San Diego Comic Con has been playing home to them for years. I never actually knew they were called that until about two years back, so the term might be new. Either way though, they can be pretty cool, and Warner Bros has just announced theirs for next week’s Con.
On the first stop, guests will be able to experience the magic of Ryme City in an immersive walkthrough pop-up based on the hit film Pokémon Detective Pikachu with Instagrammable moments including, the neon cityscape, Ryme City marketplace, film prop displays, and an infinity room. Fans will have the chance to win prizes and take photos with multiple characters from the film including Detective Pikachu himself!
Guests will also be able to visit the Chilladelphia Winter Carnival in sunny San Diego at the carnival from the blockbuster film Shazam!, where guests will have the chance to enjoy games such as, ring toss, bean bag toss, high striker and more for a chance to win exclusive prizes and pose for some fun photo opps.Warner Bros press release
Both of the above will be situated out front of the Omni hotel (675 L St. San Diego, CA 92101), which is right across from the main convention. The fun starts on July 17th at 5pm and closes up with the rest of SDCC 2019 on Sunday the 21st.
If history serves, quite a bit before the rest of the con. So if you’re thinking of going on Sunday, make sure you get there as early as possible.