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If you missed out, there were a ton of Transformers figure reveals at SDCC this week, from just about every corner of Cybertronian lore.
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Much like another mechanical monster, the Transformers line just keeps on going. And somehow, while it turns out dozens of figures a year in a multitude of scales, it manages to constantly be fresh and interesting. Now, we realize that we might be a little bias since we’re big fans of the old G1, but Hasbro has been doing a fantastic job with Transformers, and the announcements at SDCC this week are just more proof of that.
As usual, the assortment covers multiple angles of the property. From Cybertronian forms, to Shattered Glass alt-universes, Hasbro’s panel and booth showed off a little something for every kind of fan. So without further ado, let’s get to the good stuff.
Throughout the listings below, you’ll find info about the figures themselves, and where available ordering links, release dates, and pricing. It all starts out with what’s technically a San Diego exclusive, though one that’ll also be hitting a more mass audience in limited quantities, via Hasbro Pulse after the show.
Transformers Legacy Evolution War Dawn 2-Pack
(HASBRO / Ages 8 years & up/Approx. Retail Price: $49.99/ Available: Summer 2023)
Witness the dawn of the Cybertronian war with the Transformers War Dawn 2-Pack! From the iconic animated series, The Transformers, this multipack comes with 5.5-inch Cybertronian Erial and Dion action figures with 2 blasters, missile launcher, and Energon canteen accessories.
Each figure converts from robot mode to vehicle alt mode (convert Cybertronian Erial robot to Cybertronian motorcycle mode in 19 steps; Cybertronian Dion robot to Cybertronian truck mode in 20 steps).
The package art is inspired by the scene in The Transformers where dockworkers Orion Pax, Erial, and Dion are struck down during a Decepticon raid at the docks. Available exclusively at San Diego Comic-Con. Attendees can visit the Hasbro Pulse Desk at the Hasbro Booth (#3213) to receive a one-time use code, which can then be scanned to pre-order. One code per customer. Limited quantities will be available to pre-order on HasbroPulse.com after the convention. While supplies last.
Hasbro press release
TRANSFORMERS Grimlock Auto-Converting Robot – Flagship Collector’s Edition
(Introductory Pre-Order Price: $1,499 | Approx. Retail Price: $1,699 | Available: Fall 2023)
Introducing the TRANSFORMERS Grimlock Auto-Converting Robot – Flagship Collector’s Edition by Robosen Robotics, in collaboration with Hasbro. Grimlock is the world’s first dual-form, bipedal walking robot that features 85 microchips and 34 small, high-torque, high-efficient servo motors that activate seamless conversion, while ensuring stable and smooth movements. The 6-axis IMU sensors constantly monitor the robot’s balance, delivering an even greater stability.
Grimlock has 150+ original Transformers built-in audio lines, recorded exclusively for Robosen by Gregg Berger, original voice of G1 Grimlock. These authentic G1 sounds are paired with robotic actions, providing an immersive entertainment experience. It can recognize 42 voice commands, allowing a hands-free interaction with the robot for conversion, walking, and other various stunning actions.
Control Grimlock in both dino mode and robot mode simply from the app. Enjoy quick responses with Bluetooth BLE 5.0 to remote control the robot’s auto-conversion, movements, and impressive actions from any mobile device. Utilize four programming modes (block-based, manual, voice, and computer) to unleash its full potential. With the app’s “MiniTheater” feature, enjoy captivating solo performances in SoloPlay and thrilling coordinated simulations in MultiPlay.
Join forces with Optimus Prime (sold separately) and defeat the Decepticons in epic battle reenactments. Each Grimlock purchase will include a gold painted collector’s coin with a unique serial number. Available now for pre-order through September 30th with a special introductory price of $1,499 on HasbroPulse.com and Robosen.com. Scheduled to ship in late Fall, with a retail price of $1,699.
Hasbro press release
Transformers Studio Series Transformers Movie 1 15th Anniversary Decepticon Multipack
(Ages 8 and Up | Approx. Retail Price: $149.99 | Available: Fall 2023
Bring the epic action of the Transformers movies from the big screen into your collection with the Transformers Studio Series Transformers Movie 1 15th Anniversary Decepticon Multipack. In honor of the 15th anniversary of the first live action Transformers movie, this multipack comes with Voyager 54 Megatron, Voyager 06 Starscream, Deluxe 28 Barricade, and Leader 08. Convert the action figures from robot to vehicle mode and display with the included extra-large reversible backdrop scene. Includes missile launcher, flail, and 2 rotor blade accessories as well as a Scorponok mini figure. Available for pre-order July 21 at 1PM ET exclusively on Amazon.
Hasbro press release
Transformers Legacy Evolution Deadeye Duel 2-Pack
(Ages 8 and Up | Approx. Retail Price: $59.99 | Available: Fall 2023)
Experience the origin stories of legendary Cybertronians before the war with the Deadeye Duel 2-Pack. Before the Cybertronian War, Kaskade blasted Javelin in the head, cementing their long-standing rivalry in Transformers history. Inspired by the IDW comics, this 2-Pack comes with 5.5-inch Senate Guard Autobot Javelin and Ascenticon Kaskade action figures.
Both Transformers action figures convert from robot to Cybertronian vehicle mode (convert Senate Guard Autobot Javelin robot to Cybertronian motorcycle mode in 18 steps; Ascenticon Kaskade Transformers robot to Cybertronian car mode in 14 steps). Includes 2 blaster accessories and features exclusive pre-Cybertronian war packaging artwork. Available for pre-order July 21 at 1PM ET exclusively on Amazon.
Hasbro press release
Transformers Legacy Evolution Leader Class Nova Prime
(Ages 8 and Up | Approx. Retail Price: $54.99 | Available: Fall 2023
Experience the origin stories of legendary Cybertronians before the war with the Leader Class Nova Prime action figure, inspired by the IDW comics. This 7-inch action figure converts from robot to Cybertronian armored truck mode in 20 steps.Gear up for battle by attaching pieces of the included truck trailer to the action figure as battle armor. Includes 3 combinable blaster accessories and exclusive packaging artwork. Collect all pre-Cybertronian war action figures for boys and girls to piece together the full scene (each sold separately, subject to availability). Available for pre-order July 21 at 1PM ET exclusively on Amazon.
Hasbro press release
Transformers Legacy Evolution Voyager Class Nacelle
(Ages 8 and Up | Approx. Retail Price: $34.99 | Available: Fall 2023
Experience the origin stories of legendary Cybertronians before the war with the Voyager Class Nacelle action figure. This 7-inch action figure converts from robot to Cybertronian jet mode in 21 steps and comes. Includes 2 Null Ray accessories and exclusive packaging artwork. Collect all pre-Cybertronian war action figures for boys and girls to piece together the full scene (each sold separately, subject to availability). Available for pre-order July 21 at 1PM ET exclusively on Amazon.
Hasbro press release
Transformers Generations Shattered Glass Collection Rodimus, Sideswipe, and Decepticon Whisper
(Ages 8 and Up | Approx. Retail Price: $44.99 | Available: Fall 2023)
Discover a universe that shatters everything you know about the Transformers robots with the Shattered Glass Collection Voyager Class Rodimus, Deluxe Class Sideswipe, and min-con Decepticon Whisper toys! Welcome to Shattered Glass, an alternate universe where the heroic Decepticons battle the evil Autobots.
The Transformers Shattered Glass Collection features classic Transformers characters, with a twist! Sideswipe has defected to the Decepticons, now battling the Autobots with his mini-con partner Whisper. Rodimus aims to turn the Autobots into a team of mercenaries, with himself at the lead. Each figure converts between robot and vehicle modes (convert Rodimus robot to race car mode in 29 steps; Sideswipe robot to sports car mode in 16 steps; and Decepticon Whisper robot to jet mode in 6 steps).
This multiplack comes with 3 blasters, 2 cannons, buzzsaw, and Matrix of Leadership accessories as well as 3 blast effects. Look for other Shattered Glass collectible action figures to build the ultimate alternate universe collection (each sold separately, subject to availability). Available for pre-order July 22 at 5PM ET exclusively on Hasbro Pulse.
Hasbro press release
Transformers Studio Series Core Class Transformers: Rise of the Beasts Terrorcon Novakane
(Ages 8 and Up | Approx. Retail Price: $11.99 | Available: Fall 2023)
Bring the epic action of the Transformers movies from the big screen into your collection with the Transformers Studio Series Terrorcon Novakane figure, inspired by Transformers: Rise of the Beasts! Featuring movie-inspired details and accessories, this figure stands 3.5” tall and features classic conversion between robot to 3 different Cybertronian weapon modes. Terrorcon Novakane figure can attach to other Studio Series figures in Cybertronian weapon mode (each sold separately, subject to availability).
Hasbro press release
Transformers Studio Series Deluxe Transformers: Rise of the Beasts 104 Nightbird
(Ages 8 and Up | Approx. Retail Price: $24.99 | Available: Fall 2023)
Bring the epic action of the Transformers movies from the big screen into your collection with the Transformers Studio Series Deluxe Class 104 Nightbirdaction figure, inspired by Transformers: Rise of the Beasts! Featuring movie-inspired details and accessory, this figure stands 4.5” tall and features classic conversion between robot and Nissan Skyline GTR R33 mode in 21 steps. Pose the Nightbird action figure with the Attack at the Museum removable backdrop scene that can be displayed in any collection. Includes sword accessory that attaches to the Nightbird figure in both modes.
Hasbro press release
Transformers Studio Series Deluxe Transformers: Rise of the Beasts 105 Autobot Mirage
(Ages 8 and Up | Approx. Retail Price: $24.99 | Available: Fall 2023)
Bring the epic action of the Transformers movies from the big screen into your collection with the Transformers Studio Series Deluxe Class 105 Autobot Mirage action figure, inspired by Transformers: Rise of the Beasts! Featuring movie-inspired details and accessory, this figure stands 4.5” tall and features classic conversion between robot and Porsche 911 Carrera mode in 25 steps. Pose the Autobot Mirage action figure with the included New York City Getaway removable backdrop scene that can be displayed in any collection. Includes arm cannon accessory that attaches to the Autobot Mirage figure in both modes. Available for pre-order now on Hasbro Pulse and participating retailers.
Hasbro press release
Transformers Studio Series Leader Transformers: Rise of the Beasts 106 Optimus Primal
(Ages 8 and Up | Approx. Retail Price: $54.99 | Available: Fall 2023)
Bring the epic action of the Transformers movies from the big screen into your collection with the Transformers Studio Series Leader Class 106 Optimus Primal figure, inspired by Transformers: Rise of the Beasts! Featuring movie-inspired details and accessories, this figure stands 8.5” tall and features classic conversion between robot and gorilla mode in 34 steps. Pose the Optimus Primal action figure with the Peruvian Jungle Discovery removable backdrop scene that can be displayed in any collection. Includes figure, 2 scimitars, 2 chain pieces (can connect with scimitars), axe, and Transwarp Key accessories that attach in both modes. Available for pre-order now on Hasbro Pulse and participating retailers.
Hasbro press release
Transformers Studio Series Commander The Transformers: The Movie 86-21 Ultra Magnus
(Ages 8 and Up | Approx. Retail Price: $99.99 | Available: Fall 2023
Bring the epic action of the Transformers movies from the big screen into your collection with the Transformers Studio Series Commander Class Ultra Magnus action figure, inspired by The Transformers: The Movie! Featuring movie-inspired details and accessories, this figure stands 9.5” tall and features classic conversion from robot to semi trailer mode in 43 steps. Trailer can hold Deluxe Class figures (each sold separately, subject to availability). Pose the Ultra Magnus action figure with the included Battle of Autobot City removable backdrop scene that can be displayed in any collection. Includes figure, 4 blasters, 7 blast effects and a Matrix of Leadership accessory that can fit inside the figure’s chest (accessories attach in both modes).
Hasbro press release
Transformers Studio Series Voyager The Transformers: The Movie 86-23 Autobot Ratchet
(Ages 8 and Up | Approx. Retail Price: $34.99 | Available: Fall 2023
Bring the epic action of the Transformers movies from the big screen into your collection with the Transformers Studio Series Voyager Class Autobot Ratchet action figure, inspired by The Transformers: The Movie! Featuring movie-inspired details and accessories, this figure stands 6.5” tall and features classic conversion between robot and emergency vehicle modes in 25 steps. Pose the Autobot Ratchet action figure with the included Decepticon Shuttle Ambush removable backdrop scene that can be displayed in any collection. Includes figure and 2 blaster accessories that attach to the Autobot Ratchet toy in both modes.
Hasbro press release
Transformers Studio Series Core Class The Transformers: The Movie Decepticon Frenzy (Red)
(Ages 8 and Up | Approx. Retail Price: $11.99 | Available: Fall 2023
Bring the epic action of the Transformers movies from the big screen into your collection with the Transformers Studio Series Decepticon Frenzy (Red) action figure, inspired by The Transformers: The Movie! Featuring movie-inspired details and accessories, this figure stands 3.5” tall and features classic conversion between robot and cassette modes in 9 steps. Includes 2 pile driver arm attachments and 2 blaster accessories that attach to the Decepticon Frenzy (Red) figure in both modes.
Hasbro press release
Transformers Legacy Evolution Stunticon Menasor Multipack
(Ages 8 and Up | Approx. Retail Price: $189.99 | Available: Fall 2023
Unleash the power of Menasor on your collection with the Transformers: Legacy Evolution Stunticon Menasor Multipack! Menasor is a clanking, crushing terror that destroys all in his path. This multipack comes with all 5 Stunticon action figures: Decepticon Wild Rider, Decepticon Dragstrip, Dead End, Breakdown, and Decepticon Motormaster. These Transformers action figures each convert from robot to vehicle mode and inspired by the original G1 The Transformers animated series. Includes a trailer that converts into a battle station, plus sword, spoiler, and 8 blaster accessories.
Transformers Legacy opens the portal to a whole new universe of — More Than Meets the Eye — bringing together every generation of Transformers like you’ve never seen before. Collect and combine different characters to create the ideal Legacy lineup. Available for pre-order August 1 at 1PM ET exclusively on Hasbro Pulse.
Hasbro press release
Transformers Legacy Evolution Armada Universe Powerlinx Hot Shot and Armada Universe Jolt
(Ages 8 and Up | Approx. Retail Price: $44.99 | Available: Fall 2023)
Celebrate the 20th anniversary of the Transformers: Armada animated series with this Armada Universe Powerlinx Hot Shot and Armada Universe Jolt 2-Pack. Hot Shot is a young Autobot who has shown his bravery in battle, but his actions border on recklessness. Despite this, he has potential to be a great leader one day. Each figure converts between robot and vehicle modes (convert Powerlinx Hot Shot 5.5-inch robot to race car mode in 21 steps; Armada Universe Jolt 1.5-inch robot to helicopter mode in 8 steps).
Transformers toys are upgraded with Evo-Fusion technology – flip up the wheel axle to become a shoulder-mounted bazooka accessory to prepare for battle. Includes 3 blaster accessories and 6 blast effect pieces. Available exclusively later this year as part of Hasbro Pulse Con.
Hasbro press release
