Sideshow setting up for a big SDCC comeback

It’s been a while since we’ve seen collectible retailer Sideshow at Comic Con. That drought comes to end this summer though.

Sideshow-DCC

If you’ve only just started paying attention to San Diego Comic Con, then you might not know what a force Sideshow has been. To put it mildly though, the retailer was a huge presence on the show floor. That started with the 2000 edition of the Con, and delivered massive booths, at the heart of the show. Those were filled to the brim too, typically with both reveals and freshly available statues and sixth-scale figures. That was years ago at this point though.

The company actually dropped in-person appearances at Comic Con International (SDCC) in 2022. As far as we’re aware, that conveyed to other Cons as well, and in-house, online events were commissioned. While those were actually kind of cool, it’s hard to say they had the same impact. They didn’t for us anyway, and from the looks of it, we’re not alone in that thinking.

That’s because, late last week, Sideshow revealed that it would be returning to the big show. Said return to form will actually take place this summer, as Sideshow and Hot Toys will be crashing the San Diego Convention Center once again, albeit in a new location.

In-person, and online too

While the collectible/retailing giant is indeed coming back for more Comic Con fun, it won’t be in the same place you might remember. The new home for Sideshow and Hot Toys will be situated near the entrance of Hall C, at booth #2401. Naturally, that booth will be open for the length of the show itself, starting on July 23rd (2026), and running through the 26th.

Going on step further, don’t expect the online component to be scrapped. Nope, just because Sideshow is back in physical form, doesn’t mean those who can’t attend the Con will miss out. Instead, the company will be doing both, with Sideshow.com playing a big part in the festivities. Fans will even be able to register for the online edition ahead of the in-person SDCC.

Online-exclusive “coverage, activities, and more” will kick off on July 20th, and roll on throughout the week. Additionally, there’s a pre-registration period, and those who do that will get “the latest news and updates as they are revealed”, plus Sideshow Rewards to use in the online shop. You can find out more about that here.

And while you’re at it, make sure to watch the actual event page for even more on all of the above. Sideshow says to expect updates as we roll on towards SDCC itself.