Toys R Us’ flagship will open in Mall of America, and in time for the Holidays

Looking to shop with the resurgent Toys R Us this Holiday Season? Well, if you’re in the Minneapolis area we’ve got good news.

That’s gonna be one cold giraffe

Not too long ago, we told you about how Toys R Us was heading back to brick and mortar retail in the US. Unlike in past years since the brand’s retreat from the territory, this time around it was to be a much larger scale operation, bringing the name back for new standalone storefronts.

And if you were adopting the ‘wait and see’ angle towards that news, then we have some nice info for you to chew on today. Namely, the push appears to be happening, and it starts much sooner than we thought it might. How soon? How’s ‘this month’ sound?

That’s right, the mighty toy-giraffe is back in action, with a flagship retail location planned to hit the Mall of America this very month. Fans can expect to see TRU crack the doors on an eleven thousand square foot location, located on level one of the famed Minnesota shopping locale.

The new shop will be complete with photo-ops, an eventual ice cream parlor, and of course lots of toys to buy.

“After the success we’ve experienced with our first flagship at American Dream and shops inside Macy’s, bringing Toys”R”Us to Mall of America was a must. There is the perfect mix of entertainment and retail that makes it a highly trafficked go-to-destination for families year-round,” said Jamie Uitdenhowen, Executive Vice President of Toys”R”Us at WHP Global. “I’m thrilled to open our first flagship with our new partners at Go! Retail Group as we continue to expand the Toys”R”Us brand through new concepts and to new locations around the world.”

The new Toys”R”Us flagship store at Mall of America spans over 11,000 square feet and offers a wide assortment of the hottest toys and games for Toys”R”Us kids of all ages. Families can shop for their favorite toys, take a photo with Geoffrey the Giraffe, and rediscover their love of play. Beginning in 2024, the Toys”R”Us flagship will introduce exciting new branded elements like Geoffrey’s Café and ice cream parlor as well as interactive experiences and product demonstrations from popular toy vendors.

“Toys”R”Us has played a role in creating special memories for so many of us,” said Heather Brechbill-Swilley, Senior Vice President of Leasing at Mall of America. “We are excited to bring this playful and iconic brand to life at Mall of America for the next generation to enjoy. Whether you’re a kid or a kid at heart, this nostalgic brand will be the perfect addition for families and guests of all ages this holiday season.”

“It is incredibly exciting to be a part of the return of Toys”R”Us and we are fortunate to have the backing of WHP Global and Mall of America as we bring this flagship store to life for families just in time for the holidays, ” shares Gideon Schlessinger, CEO of Go! Retail Group.

PR Newswire press release

While we don’t have a firm date just yet for the opening, expect to see Toys R Us in operation at the Mall of America some time before Thanksgiving.