After collapse and a series of somewhat false-starts, Toys R Us is coming back in a big way. The renaissance begins in 2024.
Air, sea, and land
When was the last time you were shopping at a Toys R Us store? And by that, we don’t mean a store inside of a Macy’s. As neat as just having the brand back (in any form) is, a TRU inside of another shop isn’t the same as visiting a whole separate store of just toys and games.
While some international markets have never had the icon leave them of course, the US branch of the chain folded years ago. And since then, there’s been really no consistent presence for toys in general at brick and mortar retail. Finally though, that drought is over.
Next year will see to that, as the company launches into a massive revival, set to take place on several fronts. You might already know about the shop at Dallas Fort Worth airport, but that will be joined by a presence on cruise ships (yes, really), and the return of full-blown retail flagship stores.
There’s one of the latter already, and it’s a 20k square foot giant located in The American Dream Mall in New Jersey. That store will be joined by as many as 24 more in 2024, which should nicely cement the brand as a retailing force once again.
Plans will be carried out by Go! Retail Group, which will be looking situate the new stores to compliment the aforementioned Macy’s locales. No, those aren’t going anywhere, and together the superstores and the Macy’s-minis should make for an impressive showing.
Also while we haven’t heard anything other than what’s already been announced, the above is not taking into account any further airport stores or the sea-faring ship-shops. So keep in mind the number of overall stores could possibly be larger. Whatever the scale and scope though, we’re just happy to see that “the world’s biggest toy store” is looking like it will once again be a mainstay for both kids and collectors.
Welcome back Geoffrey, you’ve been missed.