SDCC 22: Jazwares brings a little squish to Pokemon

Two great lines that go great together? Revealed at SDCC this past weekend, toy-maker Jazwares is bringing Squishmallows and Pokemon together.

It’s a great fit honestly

Who wouldn’t want to hug a big, fat Pokemon? That’s probably the thinking behind Jazwares marrying of its Squishmallows line and the Pokemon license, and I can’t really find much fault with it.

If you’re not familiar with Squishmallows, they’re basically overstuffed pillows/stuffed animals. Jazwares makes a myriad of of them, though the Pokemon license being applied does make for a significant expansion.

“Joining forces with Pokémon to bring fans this monumental new offering takes the Squishmallows brand to a completely new level of pop-culture coolness,” said Gerhard Runken, Senior Vice President of Brand & Marketing, Jazwares.

“Pokémon continues to offer new and premier ways for fans to experience and show their love for the brand,” said Amy Sachtleben, director of Licensing, The Pokémon Company International. “This collaboration with Jazwares to introduce Pokémon in the immensely popular Squishmallows expression is a perfect fit for fans of both brands. We can’t wait to see reactions at Comic-Con International in San Diego and the upcoming launch on PokemonCenter.com.”

Jazwares press release

So as you can see there too, while Pikachu is the first to be shown, he’s certainly not the only Pokemon to be in line for a Squishmallow. From the press release, it looks like wave 1 will contain a pair of squishes, with “Electric-type Pokémon Pikachu and the Ghost- and Poison-type Pokémon Gengar”.

Expect the cute little guys to launch this fall, via PokemonCenter.com.