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Tomb Raider Sales Fall Short Of Square Enix’s Expectations

Square Enix had very lofty goals in mind, Tomb Raider fell well short of them.

Tomb Raider has managed to shift 3.4 million units so far, which is pretty good.  However, publisher Square Enix were expecting the game to shift almost double that number.

Square Enix were expecting to sell 5-6 million units in the first four weeks of sale, and that was a consertive figure, around 80-90% of what they really thought it would potentially sell.  Sleeping Dogs and Hitman Absolution similarly didn’t meet expectations.  Sleeping Dogs hit 1.75 million, with expected sales of 2-2.25 million.  Hitman sold 3.6 million with Square Enix wanting 4.5-5 million sales.

In a new financial statement, Square said “We put a considerable amount of effort in polishing and perfecting the game content for these titles, receiving extremely high Metacritic scores.  However, we were very disappointed to see that the high scores did not translate to actual sales performance, which is where we see the substantial variance in operation profit/loss against the forecast.”

Source: Eurogamer

About Mike Jones

Mike is Brutal Gamer's Indie Editor. He has been playing video games since the early 90s and is fond of racing games, puzzlers and MMOs. Typing /played while in WoW makes him cry, but not enough to stop him playing some more.

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One comment

  1. It’s amazing how Square Enix overestimated all three of these releases. I’m honestly shocked that Hitman and SD sold as well as they did! Tomb Raider sold pretty well too and was critically praised, but that was an overinflated estimate as well, so of course SE is disappointed.
    I’ve said it before- either the expectations for sales of triple A games needs to come down or the budgets do, because the upper rings of the industry are starting to get extremely unrealistic.

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