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Black Ops 4 is a monster hit for Activision. The latest Call of Duty title has opened at retail with a $500 million weekend, complete with a few broken records.
Juggernaut
Call of Duty is a mega-franchise. There’s no doubt of that. Even before the multiplayer-only Black Ops 4 launched last Friday, CoD was one of Activision’s crown jewels. And with the sales reliability that its shown over the years, that’s with good reason. This year’s game though, is even bigger. In fact, according to Activision, it’s the biggest ever.
The new title has sold more than $500 million USD worth of copies in its first three days of sale. And that’s just the most now-dropping of the game’s accomplishments. According to the publisher, the new CoD also has set franchise records for “most combined players, average hours per player and total number of hours played, on current generation consoles.” Cap those numbers off with the biggest opening weekend numbers ever for viewership in Twitch, and you’ve got one impressive launch.
As you might imagine with all that, Black Ops 4 has also shown improved numbers of players for the same time period. It’s bested both WWII and its direct-predecessor, Black Ops 3. Maybe most interesting are the PC claims, as Activision says the PC version of the game is doing better in 2018 than it did just last year. Why is that interesting? Because this year is the series’ first time on Bizzard’s Battle.net, and not on Steam. Seems odd, but there it is.
“Black Ops 4 is off to a blockbuster start. Our player counts and hours played are up year over year, our viewership on Twitch has set new standards and is showing just how fun Blackout is to play and to watch, and the weekend results yet again put Call of Duty at that highest tier of entertainment,” said Rob Kostich, EVP and GM, Call of Duty. “Our digital sales results have been record-breaking across all platforms, and the overall performance strong. We’re really excited about Black Ops 4’s momentum. There’s much more to come, we’re just getting started.”
