Hello Games Under False Advertising Investigation

The Advertising Standards Authority of the UK is investigating claims of No Man’s Sky having deceptive advertising

No Man’s Sky has become rather infamous for not living up to expectations. Reviews on the game’s Steam page constantly list promised yet not included features. However, Hello Games may have gone beyond simply disappointing fans. It is now under investigation by the Advertising Standards Authority of the UK, due to claims of misleading advertising.

The ASA has confirmed that the investigation is ongoing. Aside from that, details are unclear at this point. What is clear is that both Valve and Hello Games have been contacted by the ASA. What is more, the list of complaints that has been filed can be found bellow.

Videos:
User interface design
Ship flying behaviour (in formation; with a ‘wingman’; flying close to the ground)
Behaviour of animals (in herds; destroying scenery; in water; reacting to surroundings)
Large-scale space combat
Structures and buildings as pictured
Flowing water
Speed of galaxy warp/loading time
Aiming systems

Screenshots:
Size of creatures (9)
Behaviour of ships and sentinels (4, 5 and 8)
Structures and buildings as pictured (3)

Store Page in general:
Quality of graphics
References to: lack of loading screens, trade convoys between stars, factions vying over territory

Any further information on the investigation has yet to be revealed.