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Mario themed Spaghetti-O’s

It seems that Nintendo and Cambell’s have partnered up in a deal to advertised Mario on Spaghetti-O cans. Check out the new design posted in the Twitter feed.

In the late 80s and early 90s, when Nintendo was the industry king, they were advertising Mario everywhere, but especially on food products. If you were a kid back then, chances are you remember one or two of Nintendo’s food related commercials, maybe you even remember eating some of the Mario shaped macaroni your parents bought you. An event like this may not seem like much, but it does hint to a possible better future for Nintendo.

For a while, they were slowing down with advertisement like this. Deals such as the kind with Campbell’s became more scarce as they were losing ground to Sony in the late 90s. At most you would only be seeing ads like Microsoft with its Frito Lay sponsorship via Halo, or Solid Snake with an energy drink. In recent years, it seems Nintendo is stepping up their game with ads, and incorporating Mario into more products such as this, which can only mean they have the money to spend on ad space. This contradicts what certain voices in the video game industry and video game journalism have been saying about Nintendo lately; that they’re a dying and irrelevant company, one which has no money to throw around at all.

Source: Spaghetti-O’s Twitter

About Christopher Deleanides

Well, my name's Christopher Deleanides as you all know and I'm the Nintendo Editor here at BG. I've been playing video games since 1992, and I've been a Nintendo fan the entirety of those years. My love for video games as well as Nintendo hasn't changed, and probably never will. The only thing that comes close is politics, as I'm very deeply involved in both local and international issues.

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6 comments

  1. Honestly, I don’t think today’s bigger characters lend themselves to cross-promotions like this at all, but Mario- that’s another story. Wasn’t there a Super Mario cereal once? Actually, I seem to remember having copious amounts of a few Nintendo branded breakfast foods…

  2. Christopher Deleanides

    Cereal, macaroni, spaghetti, you name it, Mario was on it. As for bigger characters, it’s not really a thing in the west. You more so see it in Japan, like the commercial with Solid Snake taking a swig from an energy drink. In the west it’s just Geoff with his Dorito’s and Mountain Dew next to Master Chief, or Mario with everything else.

  3. Never saw the Solid Snake one, which advert was that?

  4. Holy crap that’s hysterical lol thanks for posting that up Chris 🙂

  5. Christopher Deleanides

    Sure thing Jason, figured you guys would get a kick out of that. I love seeing ads like these in Japan. Wish we had more like this in the west.

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