Sega inks deal with toy company Jakks for Sonic the Hedgehog 3 toys, costumes and more

Still a little over a year off, Sonic the Hedgehog 3 is coming to theaters next December. And thanks to Jakks, there will be merch.

Yeh, not that Sonic 3

Continuing the popular film series will be Sonic the Hedgehog 3, which will once again hail from Paramount Pictures. But while that flick won’t be coming to cineplexes til December 20th, 2024, Sega is getting the merchandise ball rolling right now.

The latest development will see Jakks once again taking up the reigns for the property, and delivering a wide swath of stuff pertaining to the Sonic movie-universe. Setting up a collaboration between the two companies, the freshly inked deal will see Sega and Jakks bring “action figures, plush, playsets, costumes, and costume accessories” to stores for some time in late 2024.

“Sonic the Hedgehog 3 promises to be an exciting addition, with the Blue Blur embarking on his next thrilling journey. The Sonic movie product has been a resounding success among retail, audiences, kids, and the enthusiastic collector community,” expressed Kevin Feely, Vice President of Marketing at JAKKS Pacific, Inc. “We eagerly anticipate the return of Sonic and his beloved companions and look forwarding to bringing them back in a big way in 2024.”

“JAKKS Pacific has consistently delivered innovative, top-quality merchandise for the Sonic the Hedgehog brand,” said Michael Cisneros, Associate Director of Licensing at SEGA of America. “This is our third toy partnership with JAKKS for the Sonic movie franchise, and Sonic the Hedgehog 3 will be the best yet. We cannot wait to share the incredible line of toys and costumes to compliment the release of the film.”

Sega press release

Ready to go fast again? It might seem a log ways off, but next December will probably be along before you know it.