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GameStop to shift away from games, focus on phones and tablets

What the what?

It might sound more than a little… off, but GameStop will indeed be turning away from its bread and butter in favor of mobile handsets in something that the company’s boss calls “GameStop 3.0”. Presumably, GameStop 2.0 was when they purchased and all but put out of business Electronics Boutique, but sour grapes aside (I liked EB), this is a big move that will shift the entire focus of the gaming giant in another direction.

CEO Paul Raines, according to Games Industry, says that the move is to associate the chain more closely with sections of the industry that are associated with gaming, rather than gaming itself. You can definitely expect the stories to still carry games though, that’s not what they’re saying here, just look for an explosion of its phone and tablet business that they already have taking up space in-store.

On a related note, some 120 or so stores are currently slated to close with a whole mess of mobile-only shops set to open across the Spring Mobile, Simply Mac, and Cricket shop lines. Since we don’t have a single one of those stores in the NY area (at least, I don’t think we do), I haven’t the foggiest what that means. Raines does mention though, that the retailer is fast becoming a destination for AT&T’s wireless business and currently ranks number 3 in the US. Interesting how that happened.

Source: Games Industry

About Jason

Jason's been knee deep in videogames since he was but a lad. Cutting his teeth on the pixely glory that was the Atari 2600, he's been hack'n'slashing and shoot'em'uping ever since. Mainly an FPS and action guy, Jason enjoys the occasional well crafted title from every genre.

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3 comments

  1. Christopher Deleanides

    Oh God, the beginning of the end.

  2. I agree and is really bothers me. I know the company gets dumped on a lot by shoppers (and rightfully so in some instances), but my local GS is a pretty terrific place to shop and does a solid overall job of keeping the place in good shape and actually being helpful- they don’t push stuff on you either, unlike a lot of stores in the line.
    If this is really the start of a destruction of the brand, I’ll be sorry to see that one go.

  3. Christopher Deleanides

    Yeah, much as I don’t fancy Gamestop, they’re a hell of a lot more preferable than Walmart, Target or Amazon. I feel that the warping of their brand will most likely be bad for the industry in America; less access to some quality titles, and more emphasis on phones and casual games.

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