CHIL helps you gets grip on your iPad Air

Case-maker CHIL has a whole new way for you to hold and use your iPad. Simple and elegant, it’s kind of a stunner that no one thought of something like the Notchbook before.

“The Notchbook dramatically improves the overall iPad user experience,” said Rick Case, CEO at CHIL. “None of the cases currently on the market improve the way you hold your iPad. The Notchbook fills that void – it delivers an unparalleled, natural feel, and we can’t wait to get it in your hands.”

I’ve gotta say, Case (which is an amazing name considering the products he makes) isn’t wrong. I’ve had a ton of cases and folios for my iPad (both standard and mini) and none of them have actually improved the user experience any. But that’s exactly what the CHIL Nothcbook does.

Featuring a cutout section that folds back to accommodate your hand, the Notchbook folds open and away from the screen of your device discretely and yet manages to securely fit your mitt at the same time. It’s a terrific idea and one that nobody but CHIL is doing, which might have something to do with the fact that it’s their patent-pending design.

The Notchbook does more than just not get in the way and give you a better grip on your device though. The little guy also has a “platform” that allows it to rotate 360 degrees and folds into a stand like a standard smart-cover does for viewing from any angle.

It’s pretty nifty stuff here and if you’re in the market for a case for that iPad Air you nabbed for the Holidays, this is a terrific solution. The Notchbook will run you $39.99 USD and is available now from a whole bunch of retailers including Amazon, InMotion and CHIL.com.