NYCC ’25: TLS Toy heads to NY with MASK, Jem, and lots more

You might know them better as The Loyal Subjects, but no matter the name, TLS Toy has a load of retro-themed stuff en route to NYCC.

The 80s come back to life

It’s kind of a big year for M.A.S.K. fans. That’s a unique thing honestly, considering that the last time you could have said something along the lines was… well, let’s just say it was a long time ago. This year though, we’ll be seeing a renovation of the iconic toy line, courtesy of The Loyal Subjects.

Now apparently going under the name “TLS Toy“, The Loyal Subjects has been around for a while. But although the company started with vinyl figures that had limited articulation, it’s been branching out big time. That growth has seen the BST AXN line, and also a host of upcoming releases. Like TLS’ past offerings too, those will all be focused on the greatest eras for toys, the 80s and 90s.

As hinted at above, M.A.S.K. is one of the huge licenses that’ll be included, but so will a number of traditionally female-focused toys. That mix includes the likes of Jem and the Holograms, Strawberry Shortcake, and Rainbow Brite. Big time icons, all.

Comic Con bound

With NYCC 2025 coming up fast, TLS Toy will be returning to the show floor. The booth, which is #1660, will play host to some of the company’s latest, plus a selection of exclusives. From the looks of it, it seems like at least some of the above mentioned will be included.

So if you were looking to see any of what’s coming to retail in person, TLS‘ booth might be a good place to head. For that matter, it’ll also be a good place to hit for those who want some exclusives to take home with them.

TLS has announced that the booth will be stocked with Toy City Blind Boxes. As the name implies, those will be randomized as to what’s in each, but will be exclusive to the Con. And while we don’t have pricing, we do have a peek at what’ll be included in each.

Toy City blind boxes

• Mr Pa
  • A panda and a core mascot character for Toy City
• Laura
  • Clown inspired confident and stubborn little girl with “star-like eyes”
• Mika
  • A wild child from the Howling Forest raised by monkeys
• Monboo
  • Little girl – A rosy-cheeked foodie and budding fashionista

TLS Toy press release

Hang on though, because that’s not all that’ll be there to buy. Strawberry Shortcake, Rainbow Bright, and even My Buddy will all have merch up for sale in the TLS booth too. Take a scroll down the page to see what’ll be on hand for those properties.

Strawberry Shortcake

• 14″ Rag Doll – Strawberry Shortcake
• 14″ Rag Doll – Orange Blossom (Embroidered)
• 2.5″ Blind Bag CheeBee Keychain (Series 1)
• 1.5″ Blind Bag CheeBee Figures – 2 Mystery Figures (Series 1)

Rainbow Brite

• 12″ Threaded Hair Fashion Doll – Rainbow Brite
• 10″ Plush – Twink
• 2.5″ Blind Bag CheeBee Keychain (Series 1)
• 1.5″ Blind Bag CheeBee Figures – 2 Mystery Figures (Series 1)
• 12″ Plush Doll – Indigo
• 12″ Plush Doll – Rainbow Brite (Dress-Up Outfit)

My Buddy

• Classic Plush Doll