SDCC ’25: Publisher Abrams returns with in-booth giveaways, panels, and signings

It’s setting up to be a big show for Abrams, who’s bringing Superman, Marvel, Star Wars and more to this week’s SDCC.

All-around big time

While you might not immediately think of the company Abrams when thinking of some of the world’s biggest pop culture properties, maybe you should. The publisher has been around for a long time after all, and has some massive IP’s under its umbrella. As an example of that, just take a look at what’s being showcased in the Abrams booth during this week’s Comic Con.

Superman: The Art and Making of the Film, The Avengers in the Veracity Trap!, The Art of X-Men Posters, and The Art of Star Wars: The High Republic: Volume II will all be in attendance. Those names will factor right into the company’s presence, with in-booth offers, early sale titles, and giveaways all planned.

But that’s just the half of it, as a full spread of panels and signings will also be taking place for fans to dig into. Those will run the length of the show, with something happening every day from now through Sunday.

Want the full listing? Scroll down.

Exclusive In-Booth Offers, Early On-Sale Titles and Giveaways!

• The Avengers in the Veracity Trap! by Chip Kidd and Michael Cho — available only at the Abrams booth
• Superman: The Art and Making of the Film — snag an exclusive promo postcard
• Avatar: The Last Airbender — The Awakening of Roku (Chronicles of the Avatar #6)by Randy Ribay — preorder 
• The Art of Star Wars: The High Republic: Volume II — preorder for a shot at a signed edition
• The Essential Peanuts by Charles M. Schulz by Mark Evanier — preorder poster
• Abrams Fanfare Sampler — get a sneak preview of upcoming kids’ graphic novels
• Mermicorno: Starfall Stickers — dive into the magic with exclusive stickers
• The Art of X-Men Posters — celebrate the legacy with an X-Men poster

Abrams press release

ABRAMS Panels at San Diego Comic-Con 2025

THURSDAY, JULY 24

• Abrams: Marvel Licensed Publishing Panel10:00 AM – 11:00 AM | Room 25ABCWith Chris Ryall, Dan Santat, Dean Hale, Chip Kidd, Michael Cho, Charles Kochman, and Sven Larsen. Creators Dan Santat (All the Hulk Feels), Dean Hale (Iron Man: Something Strange!), Chip Kidd (The Avengers in the Veracity Trap!; Spider-Man: Panel by Panel), and Michael Cho (The Avengers in the Veracity Trap!) explore the history of Marvel superheroes, their own personal histories working on Marvel’s heroes, and how Marvel’s past influences its future. They will be joined by Abrams staff Charles Kochman (editor-in-chief, Abrams ComicArts) and Chris Ryall (editor at large, Abrams ComicArts) with Sven Larsen (vice president, licensed publishing, Marvel).
• PW Book Buzz: New Imprints and Indies3:30 PM – 4:30 PM | Room 29CDPublishers Weekly’s comics and graphic novels reviews editor Meg Lemke hosts editorial leadership from recently launched imprints and upstarts, including Kaitlin Ketchum (Ten Speed Graphic), Whitney Leopard (Ink Pop), Joseph Montagne (Kana), Mark Siegel (23rd St. Books), and Dagen Walker (Lab Press). Investing in diverse genre titles, literary graphic novels and nonfiction, and pop comics and manga, these outlets expand the reach of up-and-coming and established cartoonists for a broadening readership. How are they thriving in a marketplace with ever-shifting distribution and economics? Each editor will discuss their mission and models and spotlight a favorite forthcoming title.
• Abrams ComicArts: Redefining Graphic Storytelling
  4:00 PM – 5:00 PM | Room 25ABCWith Chris Ryall, Charles Kochman, Joseph Montagne, Chip Kidd, Nate Powell, John Jennings, and Grant Snider. Abrams ComicArts, a division of Abrams Books, provides an inside look at how they’re reshaping the graphic novel landscape. Known for literary adaptations, curated collections of classic comics, genre-defying originals, and captivating manga, Abrams ComicArts continues to push the boundaries of visual storytelling. Panelists will share behind-the-scenes insights into the creative and editorial processes, talk through their approach to publishing and promoting diverse content, and give an exclusive preview of what’s coming next. Featuring Chris Ryall (editor at large, Abrams ComicArts, Megalopolis: An Original Graphic Novel), Charles Kochman (editor-in-chief, Abrams ComicArts), Joseph Montagne (Abrams ComicArts and Kana), Chip Kidd (The Essential Peanuts, The Avengers in the Veracity Trap!), Nate Powell (Fall Through, Save It for Later, Run), John Jennings (Kindred, Parable of the Sower, Parable of the Talents), Grant Snider (Thinking About Thinking, The Art of Living, I Will Judge You by Your Bookshelf), and moderator Jacq Cohen (director of marketing and publicity, Abrams ComicArts and Kana).

FRIDAY, JULY 25

• From Cartoons to Characters
  10:00 AM – 11:00 AM | Shiley Special Events Suite, San Diego Central LibraryWhat do cartoons and graphic novels have in common—besides being awesome? Moderator Brenda Maier (The Adventures of Penguin & Panda) and creators Dean Hale(Iron Man: Something Strange (A Might Marvel Team-Up), Jeffrey Brown (Marvel The Uncanny X-Men: Days of Future Fun), Kennedy Tarrell (Evil-ish), Mary Shyne (You and Me on Repeat), and Steve Breen (Sky & Ty 2: Dinomite!) explore how both formats boost visual literacy and keep young minds sharp, creative, and totally hooked.
• Reconciling and Reckoning with the Past
  3:00 PM – 4:00 PM | Room 28DEHistorical fiction and nonfiction comics can help us understand the past and current moments by shining a light on the fallout of World War II, the rise of fascism and communism, the challenges faced by the civil rights movement, or the work of a groundbreaking newspaper cartoonist. Mimi Pond (Do Admit: The Mitford Sisters and Me), Eddie Campbell (Kate Carew: America’s First Great Woman Cartoonist), and Nate Powell(Fall Through, Save It for Later, Run) speak to Meg Lemke (Publishers Weekly) about the laborious and enthralling process of bringing the past back to life for today’s readers.
• Water, Earth, Fire, Air: Continuing the Avatar Legacy Panel
  6:00 PM – 7:00 PM | Room 25ABCAbrams Books, Dark Horse Comics, WEBTOON, and Magpie Games are thrilled to treat fans to a panel worthy of the Avatar! Join publishing’s creators and writers of Avatar: The Last Airbender and The Legend of Korra for an exploration of the beloved world. With Randy Ribay, Judy I. Lin, and more!

SATURDAY, JULY 26

• Doug Chiang: A Conversation About Star Wars and Beyond
  10:30 AM – 11:30 AM | Room 29CDDoug Chiang (senior vice president & executive design director at Lucasfilm) will hold a fireside chat to discuss his career as a film designer and share insights on working on Star Wars. Chiang speaks candidly about his evolution to becoming a better artist and gives a special preview of his upcoming two-volume, 800-page, deluxe slipcased books, Doug Chiang: The Cinematic Legacy (Volume I) and The Star Wars Legacy (Volume II), on sale December 2025 from Abrams Books. These books feature over 2,300 drawings and paintings—many of which have never been seen before. John Romulo (digital asset coordinator at Lucasfilm) will moderate the conversation.
• Make Some Noise: Abrams Fanfare Panel
  1:00 PM – 2:00 PM | Room 29ABMake some noise with Dean Hale (Iron Man: Something Strange!), Mariko Tamaki and Nicole Goux (This Place Kills Me), Meggie Ramm (BatCat), Dan Santat (All The Hulk Feels), and Charlotte Greenbaum (executive editor, graphic novels, Abrams BYR/Amulet & ComicArts) to celebrate new additions to the graphic novel imprint for young readers, Abrams Fanfare. Hear all about the new authors and titles, including graphic novels for early, middle-grade, and young adult readers, that will be part of the imprint in 2025.
• 70 Years of Godzilla
  4:00 PM – 5:00 PM | Room 23ABCCelebrate Godzilla’s 70th anniversary with Steve Ryfle and Ed Godziszewski as they share photos and stories from their new book from Abrams, Godzilla: The First 70 Years.The book explores every aspect of the creation, design, and evolution of King of the Monsters in Toho Studios’ films and TV series from 1954 to the present. The presentation, moderated by Aaron John Gregory (Godzilla product development manager, TOHO International), will include exclusive behind-the-scenes photography, production materials, posters, and more.
• The Essential Peanuts by Charles M. Schulz: The Greatest Comic Strip of All Time4:30 PM – 5:30 PM | Room 7ABA distinguished panel of contributors to The Essential Peanuts (Abrams ComicArts, October 2025) offer a heartfelt and insightful conversation about the legacy of Charles M. Schulz. Panelists include Mark Evanier (author of The Essential Peanuts), Chip Kidd(graphic designer and writer), Paige Braddock (creative director emeritus at Charles M. Schulz Creative Associates), and Alexis E. Fajardo (editorial director, publishing & experiences at Charles M. Schulz Creative Associates). Moderated by Charles Kochman(editor-in-chief, Abrams ComicArts), the discussion will explore Schulz’s artistic genius, the enduring cultural impact of Peanuts, and how this landmark volume frames the iconic strip with fresh historical and cultural context.

SUNDAY, JULY 27

• Sneak Peek: Lucas Museum of Narrative Art
  11:00 AM – 12:00 PM | Hall HLegendary filmmaker George Lucas, Academy Award-winning director Guillermo del Toro, and Academy Award-winning artist Doug Chiang explore the power of illustrated storytelling and offer a sneak peek of the Lucas Museum of Narrative Art, moderated by Grammy, Emmy, Academy Award-nominated, and Golden Globe Award-winning artist, Queen Latifah.
• Spotlight on Chip Kidd and Michael Cho
  12:30 PM – 1:30 PM | Room 25ABCGraphic designer and writer Chip Kidd and artist Michael Cho talk about their upcoming graphic novel, The Avengers in the Veracity Trap! This new MarvelArts release from Abrams ComicArts reimagines the original Avengers (Iron Man, Thor, Hulk, Captain America, Giant-Man, and the Wasp) facing off against Loki in a mind-bending, retro-styled adventure that pays tribute to the Silver Age of comics. Kidd, known for his bold book designs and writing, and Cho, celebrated for his vintage-inspired art, will share insights into their creative process, inspirations, and the joy of bringing this story to life. They’ll also reflect on their long and storied careers, sharing memorable anecdotes and lessons from decades in the comics and publishing industries. Expect behind-the-scenes stories, a look at Cho’s striking artwork, and plenty of laughs as they discuss their collaboration on this nostalgic yet fresh take on Earth’s Mightiest Heroes.

Abrams press release

Author Signings

THURSDAY, JULY 24

• 11:30 AM – 12:30 PM | Autograph Area 07: Dan Santat, Dean Hale, Chip Kidd, Michael Cho
• 2:00 PM – 3:00 PM | Abrams Booth #1216: Grant Snider
• 3:00 PM – 4:00 PM | Peanuts Booth #1635: Mark Evanier & Chip Kidd

FRIDAY, JULY 25

• 10:00 AM – 11:00 AM | Abrams Booth 1216: Chip Kidd & Michael Cho
• 12:30 PM – 1:30 PM | Autograph Area 25: Doug Chiang
• 2:00 PM – 3:00 PM | Abrams Booth #1216: John Jennings
• 4:30 PM – 5:30 PM | Autograph Area 19: Randy Ribay, Judy I. Lin
• 4:30 PM – 5:30 PM | Abrams Booth #1216: Nate Powell

SATURDAY, JULY 26

• 10:00 AM – 11:00 AM | Abrams Booth #1216: Grant Snider
• 12:00 PM – 1:00 PM | Abrams Booth #1216: Doug Chiang
• 2:30 PM – 3:30 PM | Autograph Area 07: Dean Hale, Mariko Tamaki, Nicole Goux, Meggie Ramm, Dan Santat
• 3:00 PM – 4:00 PM | Abrams Booth #1216: Chip Kidd & Michael Cho
• 5:30 PM – 6:30 PM | Autograph Area 06: Steve Ryfle, Ed Godziszewski

SUNDAY, JULY 27

• 11:00 AM – 12:00 PM | Abrams Booth #1216: John Jennings
• 3:30 PM – 4:30 PM | Autograph Area 04: Chip Kidd & Michael Cho