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Things are getting strange for CHIPS AHOY!, one of the biggest cookie brands in the US, and we mean like “Stranger Things” strange.
An alternate dimension of delicious
Are you a Stranger Things devotee? If you are, then you might be interested in what CHIPS AHOY! is cooking up for release next month. Actually, even if you’re not a fan you might be into it, since this new crossover item is sounding delicious indeed.
The CHIPS AHOY! x Stranger Things Limited-Edition Cookie takes inspiration from the show’s alt-world of the Upside Down. And the result is a soft, chocolate cookie with fudge chips… and a raspberry filling. Yes, a filling. In a CHIPS AHOY! cookie. Madness.
The CHIPS AHOY! x Stranger Things Limited-Edition Cookie is inspired by the Upside Down, a dark alternate dimension that has played a key role throughout every season of Stranger Things. The cookies feature a new CHIPS AHOY! chocolatey base, fudge chips and a red strawberry-flavored filling. The brand’s first-ever fruit-flavored filling peeks through the chocolatey cookie to represent the Rifts that are the entrance to the Upside Down. Before they even taste the delectable cookies, Stranger Things buffs will be drawn to the unique packaging that incorporates quintessential design elements from the show and a special glow-in-the-dark feature.
Chips Ahoy press release
As good as this bad boys look, the push includes more than just the cookies that you see above. CHIPS AHOY! is also issuing retro-bags as well. Those are being made to “harken back to the look and feel of the 1980s CHIPS AHOY! packaging when Stranger Things takes place.” How cool is that?
The cookies are set to hit shelves in the US on August 11th, 2025. But remember, if you want in on this tasty trip to another reality, you’re going to want to act fast. Because like a dimensional rift in Hawkins, they won’t stick around forever.
Augmented fun
So the cookies are one thing, but as mentioned above, they’re just part of what CHIPS AHOY! x Stranger Things is bringing to fans. The ‘part two’ of the crossover comes in the form of an augmented reality game, one that’ll transport users to a virtual Upside Down.
Fans will work their way through multiple levels of play in that, as they hunt down CHIPS AHOY! cookies to raise their happy meter. From what we’ve seen in the show, that won’t be an easy task. Nevertheless, should they be lucky enough to grab some in-game achievements, they might have a chance to win big. The top prize being a guitar meant to reflect Eddie Munson’s from Stranger Things season four.
CHIPS AHOY! is also inviting fans to step into the Upside Down. Starting on August 11, consumers can scan an on-pack QR code or visit chipsahoyscan.com to be transported into an immersive augmented-reality game. The brand that is Here for Happy is asking fans to find CHIPS AHOY! cookies hidden throughout different levels of the game to increase their happy meter while in the Upside Down. In-game achievements will translate into the chance to win exclusive prizes – most notably, a Stranger Things Eddie Munson-inspired guitar – plus limited edition Stranger Things merchandise*.
“This isn’t just any product launch – it’s a cultural moment that joins two beloved brands together in an exciting and captivating way,” said CHIPS AHOY! Senior Director, Sabrina Sierant. “Our collaboration with Stranger Things appeals to both long-time lovers of CHIPS AHOY! cookies and Stranger Things fans who have loved every episode. Through experiential components and elements of nostalgia, we are delivering unforgettable experiences for different generations of fans – whether they grew up in the 80s or are experiencing that awesome decade through the show.”
Chips Ahoy press release
Welcome back to the upside down
For Stranger Things fans, 2025 is a bit of a bittersweet year overall. One of Netflix’ most popular shows, Stranger Things was created by the Duffer Bros almost a decade ago, in 2016. And while the show returns to Netflix for its fifth season, this one is also scheduled to be its finale.
In the official season 5 synopsis: It’s the fall of 1987. Hawkins is scarred by the opening of the Rifts, and our heroes are united by a single goal: find and kill Vecna. But he has vanished — his whereabouts and plans unknown. Complicating their mission, the government has placed the town under military quarantine and intensified its hunt for Eleven, forcing her back into hiding. As the anniversary of Will’s disappearance approaches, so does a heavy, familiar dread. The final battle is looming — and with it, a darkness more powerful and more deadly than anything they’ve faced before. To end this nightmare, they’ll need everyone — the full party — standing together, one last time.
Chips Ahoy press release
