Home / Action Figures and Toys / SDCC 2023: Jurassic Park, WWE, He-Man and more to appear at Mattel’s two booths

SDCC 2023: Jurassic Park, WWE, He-Man and more to appear at Mattel’s two booths

Toy company mainstay Mattel will be making a splash at Comic Con this month, with a pair of booths and some of its biggest lines.

You have the power, to see some cool stuff

It sounds like Mattel is planning on having a big time Comic Con indeed. The classic company will be inhabiting two booths at the pop-culture mega convention next week, and will be bringing its biggest and most iconic lines. Of course, those include the classic Masters of the Universe, which is resurgent in a very big way, as well as hits like Jurassic Park, WWE, Hot Wheels, and more.

Attending fans can look for special “fan experiences”, where they’ll be able to meet some of the people behind the toys (including WWE Superstars) and get some limited edition freebies. On top of that though, there’ll also be panels to check out, and limited drops of new merchandise during something called “12 Days of Fandom”. That’s something that you can actually check out right now if you’re an attendee, via the official Comic-Con 2023 Exclusives Portal.

As for the stuff at the con itself, here’s your rundown:

Mattel SDCC Fan Experiences:

  • WWE Superstar Meet & Greet 
    • Thursday, July 20 / 1:15 – 2:15 PM PT (Mattel Booth #3029)
    • Visit the Mattel booth for a meet and greet with the Superstars of WWE! 
  • Hot Wheels Design and Packaging Autograph Signing
    • Friday, July 21 / 12:30 – 1:30 PM PT (Mattel Booth #3029)
    • Meet the designers of a newHot Wheels line for a signing and giveaway. . Participants include Chris Colangelo, Kevin Cao, Mike Vasquez,Vic Blankenbaker, and Rich Orlina.
  • Monster High Design and Packaging Signing
    • Friday, July 21 / 2:00 – 3:00 PM PT (Mattel Booth #3029)
    • To celebrate 13 years of Monster High, come meet Monster High designers as they sign exclusive SDCC Monster High posters! 
  • Little People Collector Avatar: The Last Airbender Poster Giveaway
    • Thursday, July 20 – Saturday, July 22 / 3:30 – 4:00 PM PT  (Mattel Booth #3029)
    • Little People Collector will be handing out exclusive posters based on the show. During this time, a few lucky fans will receive a poster signed by the creators of the show. 
  • UNO Ultimate Foil Card Giveaway
    • Thursday, July 20 – Saturday, July 22 / 4:30 – 5:00 PM PT (Mattel Booth #3029)
    • To celebrate the Man of Steel’s 85th anniversary, UNO will giveaway a special-edition UNO Ultimate Superman Foil card at the booth.

Mattel Panels:

  • Mattel & WWE Elite Squad Fan Panel
    • Thursday, July 20 / 11:15 AM – 12:15 PM PT (Room: 6A)
    • The Mattel WWE Elite Squad defends their title as the Action Figure champions of San Diego Comic Con with all new WWE action figure reveals and WWE Superstar guests. Join hosts Sam Roberts and Johnny Gargano for a star-studded panel featuring the Mattel Design team and Superstars from WWE!
  • An Inside Look at Mattel’s Jurassic World Toy Design
    • Friday, July 21 / 11:00 AM – 12 PM PT (Mattel Booth #3029)
    • In honor of the 30th anniversary of Jurassic Park, go off script with the Mattel Jurassic World Design Team and zoom in on toy creation. Hear from dinosaur toy designers Greg Murphy, Chandra Hicks, Carlos Rosales, and Chloe Mun and get ready for an action-packed conversation featuring product reveals, ferociously fun trivia, and more! 
  • Masters of the Universe (MOTU) Design Panel
    • Friday, July 21 / 12:30-1:30 PM PT (Room 24ABC)
    • The Mattel MOTU product and packaging team will reveal an exclusive look into the creative process behind the latest releases and a sneak peek of what’s to come in 2024 and beyond. Even better, the first 250 attendees will receive an exclusive “Moaty”lapel pin. By the Power of Grayskull!

About Jason Micciche

Jason's been knee deep in videogames since he was but a lad. Cutting his teeth on the pixely glory that was the Atari 2600, he's been hack'n'slashing and shoot'em'uping ever since. Mainly an FPS and action guy, Jason enjoys the occasional well crafted title from every genre.

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