NPD Reports July U.S. Video Game Sales Fell 20%

The NPD Group is reporting that total spending on new retail video game sales (hardware, software, and accessories) fell 20% year-over-year during July to $548.4 million.

NPD analyst Anita Frazier commented on the sales, saying, ”These sales figures represent new physical retail sales of hardware, software and accessories, which account for roughly 50 percent of the total consumer spend on games. When you consider our preliminary estimate for other physical format sales in July such as used and rentals at $117MM, and our estimate for digital format sales including full game and add-on content downloads including microtransactions, subscriptions, mobile apps and the consumer spend on social network games at $439MM, we would estimate the total consumer spend in July to be $1.1B,”

Spending on hardware totaled $150.7 million, down 32% year-over-year. The Xbox 360 was once again the top selling console, with 203K units sold (down 26.7%), however, the 3DS was the only system to see a year-over-year increase with over 124K units sold. Specific sales data for all other systems was not made public at the time of publication.

On the software side, NCAA Football 13 topped the charts, followed by LEGO Batman 2, and The Amazing Spider-Man. Total spending on new retail software fell 23% to $278.2 million.

Spending on accessories was the only category to see an increase in terms of both dollars and units sold during July, thanks to increases in point cards, subscriptions, and Skylanders character packs. Frazier commented on the Skylanders success, saying, ”Between the characters that are packaged with the Skylanders game and the sales of the separate character packs, over 25 million individual Skylanders figures have been sold through at retail in the U.S. since the launch of the game in October 2011.”

NPD also reported their total consumer spending estimates for the video game industry during the second quarter 2012, showing that digital sales hit $1.47 billion, and used/rental spending hit $386 billion. When those numbers are added to the $1.0 billion spent on retail sales, that brings total US spending up to $2.88 billion for Q2, a decline of 16% year-over-year.

During July 2012 the top 10 retail software sales were as follows:

  1. NCAA Football 13
  2. Lego Batman 2: DC Super Heroes
  3. The Amazing Spider-Man
  4. Just Dance 3
  5. Batman Arkham City
  6. Call of Duty: Black Ops
  7. Assassin’s Creed: Revelations
  8. NBA 2K12
  9. Call of Duty: Modern Warfare 3
  10. Dead Island

Source: NeoGAF, NeoGAF, GamesIndustry

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A gamer since the Intellivision days in the early 80′s, who started writing about and covering the video game industry in 2008. In his spare time he is also a bit of a gun-nut and Star Wars nerd.
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