NPD Estimates Non-Retail Video Game Spending Hit $3.3b During Q4 2011

Using their new European based service, an Abacus, two slide rulers, and just a hint of black magic, NPD has estimated that total non-retail video game spending hit $3.3 billion in the U.S., U.K., Germany and France during the fourth quarter of 2011.

This new found spending comes from sources outside traditional new retail sales, and includes things like; used games, rentals, subscriptions, digital downloads, social games, mobile games and DLC.

According to the NPD report, the U.S. accounted for $2.04 billion of the non-retail revenue, followed by the U.K with $508m, Germany with $461m, and finally France with $320m.

European analyst Sam Naji commented on the findings, saying “Now that we’ve established our Europe based service covering the UK, France, and Germany, we can begin working directly with clients to help them dissect at deeper levels how the unique market drivers specific to each country can help them understand the increasingly global nature of the games industry,”

NPD’s super U.S. analyst Anita Frazier, added “It’s fascinating to see the nuances in consumer behaviour across geographies. Clearly these other forms of content acquisition do not follow as consistent of a trend as we see with the established box product business in the US.”

Source: GamesIndustry International

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A gamer since the Intellivision days in the early 80′s, who started writing about and covering the video game industry in 2008. In his spare time he is also a bit of a gun-nut and Star Wars nerd.
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