In the latest issue of PSM3, Bethesda designer Todd Howard spoke about his belief that the current $60 price point is too high and both gamers and the industry would benefit if more games were released for $20 or $30.
“I’ve thought for a long time that games are too expensive. I don’t put us in that category of course – for what we give you, for sixty bucks or however many ‘quid’ it is. That’s a lot of money for entertainment, so I think the good news is that in certain markets – PC, iPhone, mobile – we can see prices coming down.”
“But I do think industry-wide we would benefit from more games out at $19 or $29. I would try more games. Because I’m not going to try a game for $60. It’s a tough decision. That’s why people read reviews and previews, because it’s not only a money decision, it’s a time-investment decision. It’s not like going to a movie.”
“From September to December there are three new blockbusters every week, and consumers just can’t afford to buy all that. I feel all the big video game companies need to join together in a worldwide summit to discuss the future of our industry. I think we have to pull our thoughts together.”
Howard is not going to get any argument from me. There are only a handful of game franchises that I’m willing to pay $60 for these days. Most of the time I’ll wait a few months and pick it up on sale, or even later and try to catch it in the bargain bin.