Brutal Gamer

‘Call Of Duty’ Name Boosts Modern Warfare 2 Awareness

By Mike - July 22, 2009 - 20:41 UTC - Be first to Comment!

Apparantly people weren’t sure what plain old ‘Modern Warfare 2′ is.

According to research by Nielsen, the reinstatement of the Call of Duty brand to Modern Warfare 2 had increased consumer awareness of the game and also increased the likelyhood that people will purchase it.

Apparantly, after the name change, ‘Aided Awareness’ is up 94%, ‘definite interest in purchasing’ went up by 64% and ”Total Positive Interest in Purchasing’  rose by 65%.  Guess the name makes a difference after all.

Related posts:

1. Modern Warfare 2 IS Call of Duty There were quite a few mumblings when the teaser trailer...
2. Call of Duty: Modern Warfare 2 given 18 rating The most “adult” rated COD yet. You know the release...
3. Call of Duty: Modern Warfare 2 teaser trailer! Activision and Infinity Ward have decided that the best place...
4. RUMOR – Call of Duty: Modern Warfare 2 Details Leaked? I suppose this had to happen sooner or later.  A...
5. Mad Catz Announce Licensed Call of Duty: Modern Warfare 2 Accessories For PS3, XBOX360, PC Combat Controller, Throat Communicator, Elite Keyboard and Sniper Mouse. Modern...