‘Call Of Duty’ Name Boosts Modern Warfare 2 Awareness

Apparantly people weren’t sure what plain old ‘Modern Warfare 2′ is.

According to research by Nielsen, the reinstatement of the Call of Duty brand to Modern Warfare 2 had increased consumer awareness of the game and also increased the likelyhood that people will purchase it.

Apparantly, after the name change, ‘Aided Awareness’ is up 94%, ‘definite interest in purchasing’ went up by 64% and ”Total Positive Interest in Purchasing’  rose by 65%.  Guess the name makes a difference after all.

No related posts.